There is going to be a new feature in the exhibit hall at Affiliate Summit East 2009 in New York City this summer – a booth dedicated to getting free advice from experts from various areas.

This new booth hybrid of speaking and networking will be called “Problem Solvers” and there is a schedule of 60 minute slots during the time the exhibit hall is open on the Monday and Tuesday of the conference.

The “Problem Solvers” booth at Affiliate Summit is going to be a spot where you’ll be able to get your burning questions answered by experts in various areas.

Take a minute to review the slots below and pencil in the experts you want to meet during Affiliate Summit. Then swing by booth #2118 during their scheduled times and get the advice you need.

And if you like what they have to say, leave them a tip in their tip jar. The money that is raised at their booth will be donated to Big Brothers Big Sisters of New York City, the official charity of Affiliate Summit East 2009.

Monday, August 10th

10:00am-11:00am: Mason Fok, Local.net
Expertise: eBusiness Strategy, Domain Names, Basic Website Review

11:00am-12:00pm: Andy Rodriguez, Andy Rodriguez Consulting
Expertise: Affiliate Program Management

12:00pm-1:00pm: Mike Peters, Software Projects, Inc.
Expertise: Email Marketing, PPC Management, Software Development, Product Launches

1:00pm-2:00pm: Patrick Grady, RhinoFish Media
Expertise: Pay-Per-Click Advertising

2:00pm-3:00pm: Leland Kroll, Kroll Direct Marketing
Expertise: Direct Marketing, List Management

3:00pm-4:00pm: Jim Kukral, TheBizWebCoach.com
Expertise: Online Marketing, Making Money Online

4:00pm-5:00pm: Theresa Farmer, UnsubCentral
Expertise: Email Compliance

5:00pm-6:00pm: Jonathan Miller, Forge Media
Expertise: Affiliate Network Selection, Multi-Network Integration, Network Fraud & Analytics

Tuesday, August, 11th

11:00am-12:00pm: Lisa Picarille, LisaPicarille.com
Expertise: Dealing with Media and Getting Journalist’s Attention

12:00pm-1:00pm: Brian Littleton, ShareASale
Expertise: Business Startup, General Business Advice, Affiliate Network Issues, Program Development

1:00pm-2:00pm: James O’Brian, LashBack
Expertise: Global Email Compliance, Email Reputation

2:00pm-3:00pm: Michael Buechele, MikeBuechele.com
Expertise: Affiliate Marketing, Online Advertising, Ad Serving

3:00pm-4:00pm: Tom Cohn, Venable LLP
Expertise: Compliance and Enforcement Issues Facing Affiliate Marketers Including FTC/State AG priorities

Thank you to all the experts who have volunteered their time to staff the Problem Solver Booth. Check the Affiliate Summit East 2009 agenda for other sessions and networking activities.

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Meet the Problem Solvers at Affiliate Summit East 2009

Tags: adult affiliates, tv affiliates, affiliates, online affiliates, sports affiliates, pay per click affiliates, website affiliates, business affiliates, affiliates for, education affiliates

Now that I’m working on building my stamina to run the 4th Annual Amber Pizzo Memorial 5K on July 12, I needed to calibrate my Nike + iPod Sport Kit that I use with my iPod Touch – this is a neat tool on my Touch that tracks distance, speed, calories burned, etc.

I went to the local high school to run around the track and get it exact, so I can hit some paths to run and always know where I am in a run.

In the past, I had it calibrated for walking.

Last week, I was alternating running and walking a quarter mile at a time, but now I’m just running. I’m just going a mile and a half currently, so I have to accelerate that distance quickly to reach 5k for the race.

I’ll be running pretty much every day, in addition to other exercise, leading up to the 5k. I need to get drastic, because I’m sick of being at a plateau for weeks. I see that Tim Jones fatblogged this week about the same issue, and he started at the same weight as me and is stuck at the same amount now.

Well, as I polish off an entire P’Zone from Pizza Hut — I can tell you that I’ve almost completely fallen off the diet wagon…I have, however, been much better about working out and exercising on a consistent basis’ though. Therefore, I haven’t gained too much weight back. I’m currently at 218lbs., which is still 7lbs. under my starting weight, but also 18lbs. from my goal.

I feel bad for Tim – when he breaks away from his diet, he is eating that Pizza Hut stuff. At least I get the real thing from my north Jersey pizzerias when I’m packing on the pounds.

Starting weight: 225
Last week: 218
This week: 218

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Affiliate Fatblogging: Building Stamina and Battling Plateaus

Tags: list of affiliates, affiliates system, casino affiliates, online affiliates, game affiliates, affiliates, affiliates forum, clickbank affiliates, affiliates wanted, management affiliates

We are just about at capacity for the Tax Talk & Crab Feast, which is being hosted by Affiliate Summit and buy.at next Thursday (July 9) in Baltimore, MD at the buy.at office.

We’ll be getting together starting at 4pm for a discussion on the advertising tax legislation, the impact on affiliate marketers, and how to fight it. This issue is so vital now, and you shouldn’t miss this discussion if you’re in the area.

Also, we’ll use this time to demo the buy.at interface and answer any questions.

Afterwards, the networking runs from 5pm to 8pm with a crab feast, as well as various BBQ foods and drinks (check out the menu) on the promenade outside the buy.at offices.

And we’ll have a big box of these cool affiliate crab feast shirts.

Affiliate Summit and buy.at are covering the tab, so come on out to do some business on the Bay.

Note – this event is for affiliate marketers only. Please do not bring any guests with you. Space is limited, and the RSVP will be closed when we reach capacity.

Don’t forget to register at http://www.affiliatesummit.com/tax-talk-crab-feast/ before we fill up.

More here: 
Last Call for the Tax Talk & Crab Feast in Baltimore

Tags: business affiliates, management affiliates, affiliate marketing company, travel affiliates, affiliates for, adult affiliates, top affiliates, affiliates programs, affiliates networks, webmaster affiliates

I just came across some good news for affiliates in California, Advertising Tax Vetoed from the CA Budget, in a post on Jangro.com.

Governor Schwarzenegger vetoed the advertising tax in California, and Overstock.com announced that they will not be dropping California afiliates.

California lawmakers proposed a tax on affiliate advertising and sent legislation to the Governor, but as promised he vetoed it because we cannot solve our budget deficit by raising taxes and driving businesses out of the state.

Overstock.com estimates its internet affiliate advertisers in California create millions of dollars in revenue.

As I stated in an article at Internet Retailer earlier today (Overstock ends affiliate agreements in four states over sales tax rules), states see this as incremental revenue for them, and they aren’t realizing that affiliates that get fired from affiliate programs will pay less income tax and potentially burden the state with unemployment benefits.

It’s great to see that Governor Schwarzenegger saw the big picture.

More details in a press release from the Office of the Governor.

Continued here: 
Governor Schwarzenegger Terminates Advertising Tax in California

Tags: web affiliates, management affiliates, adult affiliates, clickbank affiliates, affiliates networks, research affiliates, top affiliates, sports affiliates, pay per click affiliates, web site affiliates

I just came across some good news for affiliates in California, Advertising Tax Vetoed from the CA Budget, in a post on Jangro.com.

Governor Schwarzenegger vetoed the advertising tax in California, and Overstock.com announced that they will not be dropping California afiliates.

California lawmakers proposed a tax on affiliate advertising and sent legislation to the Governor, but as promised he vetoed it because we cannot solve our budget deficit by raising taxes and driving businesses out of the state.

Overstock.com estimates its internet affiliate advertisers in California create millions of dollars in revenue.

As I stated in an article at Internet Retailer earlier today (Overstock ends affiliate agreements in four states over sales tax rules), states see this as incremental revenue for them, and they aren’t realizing that affiliates that get fired from affiliate programs will pay less income tax and potentially burden the state with unemployment benefits.

It’s great to see that Governor Schwarzenegger saw the big picture.

More details in a press release from the Office of the Governor.

More here:
Governor Schwarzenegger Terminates Advertising Tax in California

Tags: best affiliates, affiliate marketing company, research affiliates, ppc affiliates, affiliates traffic, top affiliates, super affiliates, marketing affiliates, affiliate companies, management affiliates

The advertising tax issue was discussed this afternoon on Fox Business. Shibani Joshi talked about Amazon.com’s war against the various state plans to institute Internet advertising taxes.

The segment was just a few minutes, so it didn’t go too in depth on the issue, and it was mostly about the impact on Amazon.

There was no discussion on the countless affiliates in affected states who are basically being fired from their jobs.

This is very significant, as those affiliates will not only produce less taxable income, but they may well end up on the unemployment line, depending on how much they rely on Amazon and other affiliate programs that drop them.

The segment included a comment from Forrester Research Inc analyst Sucharita Mulpuru…

“It’s a double-edged sword… Affiliates are nice to have but by no stretch of the imagination are they going to make or break Amazon’s Web site.”

Mulpuru further estimated that 10 percent of Amazon’s sales could come from affiliates and included her assumption that much of that could be from “margin-eroding coupon sites” and that “There may be some incrementality but they’re often low-margin orders and there’s a cost associated with it.”

Lots of speculation. It would be nice to see citations behind these comments.

Watch the clip at http://www.foxbusiness.com/search-results/m/23895490/amazon-battles-states-on-sales-taxes.htm.

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Amazon vs. the States over the Advertising Tax

Tags: top affiliates, travel affiliates, affiliate scheme, affiliates system, affiliates for, affiliates software, find affiliates, best affiliates, research affiliates, uk affiliates

Commission Junction is adding new “green” categories of affiliate programs.

Categories let advertisers describe their program to publishers, who can then search for advertisers by category in order to locate those that best fit their program. In response to current retail trends and client requests, we’ve added nine new green program categories for advertisers.

Advertisers will be able to list their affiliate programs in new “green” categories under these top level (primary) categories:

• Beauty
• Clothing/Apparel
• Computer and Electronics
• Food and Drinks
• Gifts and Flowers
• Health and Wellness
• Home and Garden
• Recreation and Leisure
• Travel

Nice to see. A little more than a year ago, the CJ newsletter urged affiliates to focus on green affiliate programs, too.

More details at http://help.cj.com/faq_archive/Green_Categories_FAQ.pdf.

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Commission Junction Goes Green

Tags: affiliate scheme, super affiliates, research affiliates, affiliate companies, affiliate marketing company, affiliates program, list of affiliates, affiliates forum, business affiliates, pay per click affiliates

Download audio file (brandmouthing-15.mp3)

This week on the Brandmouthing podcast, I talk about the legacy of a brand after a person passes away.

I was thinking about the impressions left behind for each of the icons that passed away in the past week: Farrah Fawcett, Michael Jackson, Billy Mays, and Ed McMahon.

Here is a quick rundown of what I think of for each person:

• Farrah Fawcett: the poster, Charlie’s Angels
• Michael Jackson: King of Pop, dark cloud of allegations by young boys
• Billy Mays: informercials, the “Pitchmen” show
• Ed McMahon: Tonight Show sidekick, Star Search host, American Family Publishers sweepstakes guy (I mistakenly refer to this as Publisher’s Clearing House in the podcast), and having financial woes

What will come to mind when people think of you when you’re gone?

Show Notes

• Farrah Fawcett
• Michael Jackson
• Billy Mays
• Ed McMahon

Check out http://brandmouthing.com/ for a collection of all future episodes of Brandmouthing, as well as images, videos, etc. that I mention on the podcast. Subscribe to the Brandmouthing RSS feed.

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The Legacy of Your Brand

Tags: advertising affiliates, the affiliates, webmaster affiliates, sports affiliates, affiliates programme, adult affiliates, best affiliates, game affiliates, affiliates programs, affiliates directory

Q: What is the best service for recruiting super affiliates and “quality affiliates” for a new product? I’d like to outsource affiliate recruitment to a reliable service.

A: There isn’t any one company, to the best of my knowledge, who offers affiliate recruitment services. Well, there isn’t a company performing this sort of service that I would recommend.

However, this is a standard service when you outsource an affiliate program to an OPM (outsourced program manager), as well as an option from many affiliate networks.

So, you’re going to have to either outsource the whole affiliate program or pay a fee to your affiliate network (if that’s an option).

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Recruiting Super Affiliates

Tags: tv affiliates, find affiliates, best affiliates, advertising affiliates, web site affiliates, dating affiliates, affiliate scheme, management affiliates, affiliate marketing company, ppc affiliates

The sessions from Affiliate Summit West 2009, which took place January 11-13, 2009 at the Rio All-Suite Hotel & Casino in Las Vegas, are all available to download or stream in the Affiliate Summit section on GeekCast.fm.

• Gary Vaynerchuk Keynote Audio from Affiliate Summit West 2009
• 10 Success Strategies for Internet Marketers
• The 100% Open Rate Solution
• Advanced Approaches to Affiliate Recruiting, Training & Management
• Advanced Optimization for Landing Pages
• Advertising on Facebook
• Affiliate Marketing 2009: What Really Works Now
• Affiliate Marketing in 2009
• Affiliate Strategies for Traffic Generation and Monetization
• Affiliate Videos: Where Do They Work Best?
• Affiliates & Internal Search: Recipe for Disaster?
• The Art of Keyword Blasting
• Automating Websites and PPC Management
• Beyond Customer Acquisition: Opportunities Affiliates Can Bring
• The Black Ink Session
• Chat Delivers: More Sales, More Affiliate Revenues
• Combating Fraud in Affiliate Marketing
• Developing The Right Merchant Mindset
• Driving Leads Through Smart Domain Development
• Ethical Issues in Affiliate Marketing
• Future of Affiliate Marketing – Offline
• The Future of Performance Marketing: The Evolution (part 1)
• The Future of Performance Marketing: What’s Next (part 2)
• How to Monetize Your Site with Widgets
• Landing Page Testing To Increase Conversions
• Make an Impact in Governmental Affairs
• Managing Your Brand
• Mobile Web Opportunities
• Organic SEO Site Review
• Reaching Aggressive Goals without Monetary Incentives
• Setting Quality Standards in Affiliate Marketing
• Social Media Risks and Rewards
• Super Affiliate PPC Marketing Strategies
• The Ultimate Pitching Guide
• Understanding the UK Affiliate Landscape
• Using Social Media for Commodity Affiliate Programs
• Whitehat Linkbuilding Strategies: Beginner to Advanced

See the Affiliate Summit West 2009 agenda for details and speakers for any of the sessions.

More details on Affiliate Summit at http://www.affiliatesummit.com/.

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Affiliate Summit West 2009 Sessions on Audio

Tags: best affiliates, sports affiliates, affiliate scheme, affiliates programme, game affiliates, research affiliates, travel affiliate, top affiliates, affiliates software, travel affiliates